Thursday, March 23, 2017

There’s Nothing Little about These Small Business Pitfalls

If you’re running a small business, you might think that the problems you’re going to face are also shrunk in size. This isn’t necessarily true though. A small business could face the same major disasters as a large corporation. For instance, a small company could be hit with a lawsuit, see the reputation get damaged, or experienced a tech failure. Don’t forget that even small businesses are reliant on tech these days. Due to this, it’s important to be aware of these problems and learn how to handle them if you’re running a small company.

System Error

It’s always scary when that particular message pops up on your computer screen, particularly if the system won’t respond. You have to reboot, and there’s no way of knowing if everything will still be working once you do. It’s entirely possible that your hard drive has been wiped. That error could even have been the result of a hacker attacking your network. If you think it’s just big businesses that are exposed to the danger of hacking, you’re mistaken. This year there was a massive hack against websites online. Both big and small businesses were affected. The issue here is that a small business might not be able to afford additional levels of security. They might also struggle to get systems back up and running if they do crash. So, what’s the answer? We suggest you invest in a 24/7 IT support service. For a smaller charge, you have unlimited support if there is a tech issue.

Friday, March 10, 2017

Relationships Matter: Why Collaboration Is Good for Your Business’ Online Presence

Building a website and launching an internet marketing campaign can help attract more viewers – potential customers – than you can imagine. Once you gain enough traction and have a steady stream of visitors, it is time to take your internet marketing efforts to the next level.

Doing everything yourself and not depending on other parties is great, but there are times when collaborating with others is great for business. In this economy, the relationships you build and maintain matter. There are three ways collaborating can help boost your brand or business’s online presence.

High Authority Backlinks from Top Sites

While SEO and content marketing can attract a lot of traffic, the best way to build credibility and establish your brand online is by getting a lot of coverage from other sites. Link building has been one of the best ways to do off-site SEO and it is now more useful than ever.

Don’t just make an attempt to get as many backlinks as possible. Relevance and quality are more valuable than quantity. This is why you need to build and maintain good relationships with other site owners and key social media users.